Harvard Business Review: Managing a Polarized Workforce

November 24, 2021

Are your employees finding the best doctors in your network?

How does someone decide which doctor will perform the most significant procedure of her life?

Knowledge is power. And for your employees, knowing which doctor has the best waiting room gives nowhere near as much power as knowing which doctor is the least likely to perform unnecessary C-section surgery.

Up to 30% of the $3 trillion spent in the U.S. on healthcare each year is waste, and every employee at every organization buying health coverage pays the price.

The cost of coverage is tied directly to the quality of care—but not in the way many might imagine. Costlier care doesn’t mean better care.

Yet performance data has long been invisible and unavailable, not just to employers and employees, but, critically, to doctors. And doctors who can’t see how they perform on clinically validated measures related to their outcomes, treatment plans, and rates of discretionary surgery have no basis for improving how they work.

Providing better care starts with providing better information. For everyone.

A Focus on Performance

Today’s standard healthcare tools are limited, focusing largely on logistics: which doctors are in network, in the neighborhood, and available. “Many people are just asking their family members or their colleagues or friends or going to social media for reviews or recommendations,” says Sonja Kellen, senior director of global health and wellness at Microsoft.

Tools that offer such limited data can offer only limited opportunities for organizations to keep their employees at their healthiest.

That’s why a tool called DocLogic by Embold Health helps users evaluate doctors for appropriateness, providing insights into physician decision-making and performance.

DocLogic’s physician performance data helps employers, employees, and care providers by evaluating doctors on the peer-supported metrics that matter most and then sharing that objective data transparently, so more patients can choose providers who deliver the right care and the right outcomes.

The Patient Experience

Employees at organizations offering Embold’s DocLogic can select their healthcare providers in a way that is personalized to their care needs based on such objective, independently collected metrics as:

  • Quality scores that rate each doctor’s performance on diagnoses, treatment plans, and real patient outcomes.
  • Personalization to each patient, tailoring results for doctors’ specialties, proficiencies, and cultural inclusivity such as LGBTQ+ competency certification.
  • Transparency in showing users how doctors compare with their peers—and showing doctors how they can optimize their performance.
“Many people are just asking their family members or their colleagues or friends or going to social media for reviews or recommendations.”
Sonja Kellen
Senior Director of Global Health and Wellness at Microsoft

This greater knowledge supports employees at organizations that use DocLogic, including Walmart, NextEra Energy, and Microsoft. “It’s our responsibility to drive improved experiences and higher value care,” Kellen says, “by using a tool that gives everyone the knowledge they really need about provider quality.”

When your employees can filter search results for performance, they can get better care at lower cost—and greater peace of mind when it matters most.