Generative AI

Beyond The Portal

How Generative AI is Shifting Provider Selection & Transforming Member Engagement

Transform care quality with data-driven insights

Optional: Healthcare navigation has reached a turning point. Traditional portals and static tools have stalled, leaving members without the timely, personalized support they need. Beyond the Portal explores how generative AI is transforming provider selection and engagement—helping members make smarter decisions in real time, while driving measurable improvements in cost, satisfaction, and outcomes.

Built on physician-led design and clinical rigor, Embold’s approach goes beyond information to deliver intelligent, trusted guidance across every channel. This eBook reveals how health plans and employers can scale member engagement with AI-powered navigation that is adaptive, evidence-based, and easy to integrate—reshaping the care journey for both members and organizations.

Organizations using AI to personalize healthcare journeys have reported up to 3x higher engagement rates and 25–30% reductions in care costs.

For health plans, GenAI is already changing the game:

3x

Higher engagement

25%

Reduction in care costs

20%

Increase in medication adherence

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