In his role as Vice President of Value Payment Strategy at Arkansas Blue Cross and Blue Shield, Matthew Flora focuses on advancing care quality and delivering better value to members. With Embold Health as a partner, his team is empowering members to make smarter healthcare decisions—built on trusted, objective data that highlights providers who consistently deliver the best outcomes.

Here, Matthew explains how the collaboration is strengthening Arkansas Blue Cross and Blue Shield’s commitment to affordable, high-quality care. By connecting members with top-performing doctors, the partnership is improving engagement, supporting healthier communities, and shaping a better future for healthcare across Arkansas.

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